We Take A Look At Some Unusual And Creative Product Labels
Product labels today are becoming more and more innovative in order to compete with other products on the market.
Labels and packaging are used so commonly today, that people rarely notice the innovation and craft behind them. Behind even the most basic label is a team of people working together, continuously tweaking at the design before it reaches completion. As a result, in some cases the cost of the labelling and packaging can end up being more than the cost of the product itself!
People make choices about buying a product based on its labelling and it is likely that an item with better labelling will out-sell its less innovatively labelled competitor; this is why the process of designing a label is very important.
Product labelling is both an art and a science, and today trends in industrial design evolve rapidly, meaning that there are many creative and unusual labels around. In this article we will look at some of the most innovative product labels that are around.
A good way of boosting sales for well-established brands is to create novelty or limited edition labels that are available for a short period of time. This also makes the product seem more interesting to the buyer.
For example, the American sparkling wine brand, Chandon, asked the London-based agency Butterfly Canon to create a new series of limited edition branding. The agency designed a sleek, nautical themed label for the bottles of Chandon, which turned out to be extremely popular and boosted sales.
Similarly, Smirnoff Vodka requested a peelable bottle label (pictured above) that resembled the skin of the fruit that the vodka is flavoured with. This labelling allowed customers to know which flavour they were buying as well as providing them with an interactive design that they must physically peel off.
Double Use Labels
Some labels have been usefully designed to double-up as another item. One great example of this is a label for yogurt that can be turned into a spoon. Also, the butter brand “Butter! Better!” have designed a label and lid for a small packet of butter that resembles a knife and can be used to spread the butter. These ideas are handy for if you are not in your home and it means you don’t have to carry around cutlery for lunch.
In addition a Japanese company have designed a label that can indicate the freshness of the food, as well as providing information on the product. The food label changes colour by detecting levels of ammonia given off by the product as it becomes spoiled.
Peel and read multi-layer labels are a great way to provide buyers with additional information to the main label. They create extra space for instructions, foreign languages, nutritional information, recipes and ingredients to name a few. They can contain just one extra page, or multiple pages for more extensive information about the product. Many make-up and skin care brands use these labels to both create an eye-catching label as well as providing customers with allergy information and ingredients.
Product labels today are becoming more and more innovative in order to compete with other products on the market, as well as to provide buyers with extra information or to double up as another useful item. The labels described in this article only begin to list the endless use of product labels around!