The Case For a Labelling Overhaul
When it comes to food labelling, the debate on what should be included continues to rumble on.
Food labels already contain a wide range of information, but there are calls for more details to be included. When we buy a fridge, there’s an environmental impact label on it – and now there is growing demand for the food that we keep our fridges to have the same kind of labelling. Here’s why it could be a good idea.
The proposed idea
Over the past decade or so, our food labels have become more and more comprehensive. All these additional details allow customers to make much more informed decisions. One thing has always been absent though – a product’s impact on the environment. There have been growing calls for environmental impact labels to be made compulsory. A proposed design would use a traffic light system, so that customers could see at a glance how environmentally friendly their purchase is.
Companies are changing
Companies are becoming much more vocal about their commitment to protecting the environment. Iceland’s 2018 Christmas advert showed the devastating impact that products containing palm oil can have on an orang-utan’s habitat. It was deemed too political for TV, but it’s made a huge impression on social media and has garnered millions of views. So there is clearly an appetite for companies willing to make a change.
Customers have, and will, adapt
Customers have proven time and time again that they can quickly adapt to changes with food labelling. The traffic light system, which shows high (red), medium (amber) and low (green) percentages for fat, saturated fat, salt, sugar and calories, has been in place since 2013. Since then, they have become a reliable point of reference, and they have the power to influence our buying decisions at a glance. There’s no reason to think why similarly presented environmental impact labels couldn’t do the same.
These labels are a good idea for two reasons. The first is that it will make it much clearer to customers how their eating habits affect the environment. They will be able to shun products that aren’t environmentally friendly, and as a result companies may make more of an effort to adopt green practices. The second is that manufacturers will have to the power to make an instant positive impression on a customer, laying the foundations for a loyal relationship with a store or brand.
We’re work with you
Whatever the future holds for food labels, it’s important to always create yours with the help of an experienced manufacturer. We’ve got a huge amount of expertise when it comes to creating labels for the food industry, and we’ll always work within current rules and regulations. It goes without saying that we’ll do so without you having to compromise the vision that you have for your product. With innovative technology alongside a focus on good old-fashioned customer service, we’ve established ourselves as the food label manufacturers both big and small companies trust.
The debate on environmental impact labels for food is one that we will be following closely. It’s clear to see that they could revolutionise the way we shop, and could have real benefits for the world that we live in. So who knows – in time, we could be seeing them on the food we pick up on our weekly shop.