Don’t Scrimp When it Comes to Customer Safety
With allergens very much on the nation’s mind, the importance of accurate food labels has never been clearer.
There has never been any doubt that food labels are important, but recent events have made it even clearer why labels should be clear and accurate. Here at Labelnet, we work in full accordance with the current rules and regulations, and will be able to help you design food labels that look great and keep customers safe.
The tragedy that shook the food industry
In the past few months, we have been inundated with stories about food allergies and the consequences of poor food labelling. The tragic death of Natasha Ednan-Laperouse, which was caused by a severe reaction to a sesame seed baguette, led to a high-profile court case and widespread debate on how food should be labelled. Pret-a-Manger, where Natasha bought her baguette, were found to have an ‘inadequate’ food labelling system in place.
Product recalls on the rise
The death of Natasha shone a light on the multitudes of discrepancies and errors in food labelling. So a slew of product recalls from some of the country’s most well-known supermarkets hit the headlines straight away. Tesco, Morrison’s, ASDA and Waitrose recalled both own-brand products and had products pulled from their shelves by external suppliers. These all contained a multitude of allergens that were not labelled clearly, putting lots of customers’ health at risk.
Trust is hard to win back
While the supermarkets and the suppliers acted as soon as they realised the mistakes that had been made, for some people it will be a case of too little, too late. A relationship between a customer and a product or brand is built on one thing – trust. When that trust is severely tested, a customer will often make the decision to find an alternative. With Natasha Ednan-Laperouse’s death showing just how serious an allergic reaction can be, customers are being extra vigilant – and these product recalls could be too much for them to forgive.
We’re here to help
If you produce culinary products, it’s essential to label allergens clearly and accurately. The easiest way of doing this is to work with a label manufacturer with years of experience in the food and drink industry. Here at Labelnet you’ll find a highly knowledgable team who will be able to advise you on the current rules and regulations. The laws surrounding food labelling are always being updated – and the recent scandals we’ve mentioned could lead to some big changes. We’ve always got our finger on the pulse when it comes to these laws, and will ensure that your labels are produced correctly.
The design won’t suffer
Being careful doesn’t mean that you have to sacrifice on style. Our designers will be able to create some stunning food or drink labels for your product. Working with technological innovations and keeping an eye on the latest consumer trends, they will be able to create some truly beautiful labels that will stand out on the shelves.
Give us a call to find out more
Whether you are launching a new food product or are looking to re-brand, we’re the perfect team to help you create some new labels. You should never cut corners when it comes to the safety of your customers – as complacency and inadequate labelling can have tragic consequences. Get in touch with us today, and you’ll be able to benefit from our expertise and passion for creating the best labels for our clients.