Labelling Affects Most Other Industries and is Changing with the Times
The technological age has brought innovation to every business sector, and the labelling industry is seeing as many changes as any.
Look at any market sector, and you will see that it has changed almost beyond recognition over the past 20 to 30 years, in a whole variety of ways. To name but a few examples, manufacturing processes have evolved, customer bases are often international in nature, channels to market are completely different and the online world has altered the dynamic between seller and buyer.
Labelling is an important part of this evolution, and it applies to practically every product you can think of. The impact of digital innovation on enterprise labelling, therefore, is not just of interest if you are a label printing company – it affects any business that is reaching out to customers using labelled products.
Here, we take a look as some of the trends that have emerged over the past year or so.
Redefining enterprise labelling
The first question that might spring to mind is what we mean by enterprise labelling. The answer today is different to what it was a couple of decades ago. Enterprise labelling means more that basic product labels, packing labels and barcodes. As manufacturers sell products in ever broadening markets, the labelling process is an increasingly important part of ensuring diverse requirements are met and challenges addressed.
Becoming an art form
There has been a gradual but unmistakable shift towards enterprise labelling and product artwork becoming merged. This is a logical progression as manufacturers look to streamline workflow, and it makes little sense for traditional labelling information and product artwork to be managed in separate silos. Taking an integrated, unified approach means better agility and efficiency, both of which can only be good news for companies that have an increasing array of stakeholders to please in terms of customers, regulators and so on.
Content is king
The phrase “content is king” has become something if a cliché in the online world, but it applies just as much to enterprise labelling in the modern world. With every passing month, the content needs for labels increase, as manufacturers and sellers are required to include images, nutritional information, usage instructions, warnings, translations, production data and numerous other pieces of information.
As such, content management is now an integrated part of the labelling process. For labelling companies, having access to the right data to bring all this content together can be a challenge, particularly when content resides in different places and systems. If not adequately addressed, this can bring new areas of risk and the potential for inaccuracies.
Business intelligence leading to smarter decisions
Today, there is more data available than ever before – the real challenge is making the best use of it. Given that labelling is such a critical component it should come as no surprise that big businesses are seeing this as the next major area for business intelligence (BI) investment. While today, the majority of companies do not use BI for labelling, more than two thirds of businesses with turnovers of $1 billion or more are planning on introducing real-time data analytics and reporting processes to improve their labelling solutions.